A campaign is a series of one or more email messages. Think of a campaign like a file folder which organizes the email files.
There are several different types of campaigns our clients typically create. Examples include:
A cold email campaign sent to prospects to generate appointments
A nurturing (keep in touch) campaign for prospects who aren't ready to meet with you
A pre trade-show campaign to set appointments with contacts who are also attending an upcoming event
A trade-show follow-up to schedule appointments with contacts you met at the event
A cross-sell or up-sell campaign for existing customers